using Google AdWords for the first time

You want your site to be found, but you’ve not yet started your SEO campaign, what’s the answer?

Found quickly and easily with Google Ads

You want your site to be found, but you’ve not yet started your SEO campaign, what’s the answer? Those looking to promote the site quickly will often look at solutions such as Google’s AdWords, but how exactly does it work

More Than Just an Ad

It’s easy to assume that Google AdWords is nothing more than a digital version of a newspaper advert, but nothing could be further from the truth. True, both look to promote a company or service to the masses, but a Google AdWords campaign is structured in a different way.

Just like with search engine optimisation, much of the work can be down to the keywords used. The difference here is rather than ranking with certain keywords, you will instead bid on them.

If you choose a popular term, then it could mean that you’re paying a lot to ensure that your ad is placed above all others. It’s this business model where Google makes it money.

 Where Do I Start?

To use the Google AdWords platform, you will need to create an account. If you already have a Google account that’s used with the likes of YouTube or Google+, then the same login details will apply. If you’re looking to use your AdWords separately from your other services, then it may be a good idea to register a different Gmail account exclusively for business use.

Once registered, you will be given access to the Google AdWords dashboard which will show details of how ads have performed, and what campaigns you currently have active.

To begin you first campaign, you will need to decide what keywords you wish to use, via the Keyword Planner or a similar keyword tool.

Factors to Consider

The price you pay for your ad will really depend on the keywords used and how often the ad is displayed. For newbies, this can be a worrying and overwhelming process, as the ad could end up costing us more if we’re not able to target the keywords we want to use. If you find that your first ad campaign isn’t going to plan, then it may be a good idea to employ the services of a professional. Its also worth mentioning Google regularly run offers to try AdWords with no obligation to continue after the offer. So you can get up to £80 free credit when you spend £40 initially. This is great way to boost your initial investment and see if it works for you.

Won’t This End up Costing Me More?

When running an ad campaign, we shouldn’t be looking to do it as cheap as possible, but ensuring the campaign is cost-effective and delivering a return. For example, if you’re starting a business dealing with loans, it’s a safe bet that the most obvious keywords will be expensive. However, using a professional will allow you to look at other options, such as long-tail keywords.

Long-tail keywords are essentially longer search terms that offer a little more freedom when it comes to the bid being made.

The idea behind an ad campaign is much like any other business decision, and to make a healthy conversion. Employing the services of a AdWords professional may seem like a larger cost in the first instance, but compared to the price you may pay if a mistake is made, it’s a worthwhile investment, especially if you’re not experienced using the platform.

If you would like some help starting with Google AdWords please contact us by calling 01206 580202 or by email. We develop bespoke strategies to increase your return on advertising spend.

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