Efficient, Trouble Free, Freight Services
Essex – London – Manchester – Glasgow
8 Week Website + Ongoing SEO
Established in 2000, XPand Logistics Ltd is now seen as one of the few UK forwarders specialising in true customer service for its’
clients. With over 75 years’ experience with major forwarders and airlines, the need for personal service in an industry that has undergone major changes and mergers, was recognised by XPand Logistics Ltd.
We first started working with XPand in 2018, following a referral from another customer that we have worked with for some time. They were in need of a new more modern website after a recent rebrand.
The brief was simple, create a clean looking website that is easy to navigate and flexible for content to be amended by staff members with little web experience. We designed a bespoke site using the wordpress framework specific to their requirements. Development initially involved producing a set of wireframe layouts, once they were happy with the design, we moved onto production.
A particularly useful part of this website is their volume calculator which allows you to work out the exact chargeable shipping weight of your consignment.
Search Engine Optimisation
Once the website was launched, it was time to start work on improving XPand’s online visibility. Thier overall web presence from their previous website was quite low, so a suitable SEO solution was required to ensure the site started gaining exposure for some relevant keywords. As well as working on their on-site content, we developed a targeted backlink strategy acquiring links from industry specific websites based on the placements of their competitors, along with additional research on where best to be placed online for maximum credibility. The website is XPand’s shop window for customers across the world, for that reason the ‘out of the box’ site speed wasn’t enough to ensure that each user, regardless of location, had the best user experience while browsing the website. We increased the mobile page speed to 85 from 30 and the desktop from 45 to 96 on google page speed insights.
See below chart of website traffic growth from July 2019 to December 2019, we have seen a 400% impression increase during this period with site traffic up by 26% compared to the previous period. We can work to achieve similar results for your company with targeted SEO.
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