clearview communications
Commercial Security Systems & CCTV
Client
ClearView Communications
Location
Chelmsford, Essex
Customer Since
2019
Project Duration
Ongoing
Work completed
Website Design – Web Development – Logo Design – Graphic Design – SEO – PPC
Client Summary
ClearView was formed in 1996 and was initially set up to provide bespoke equipment to the police market. Since then, the company has branched in to supplying a range of security products, to a wide range of different market sectors. They also look after a range of differing sites, from residential houses, to primary schools, to large multi-site corporations and many more.
Their core security services and products include:
- Access Control
- Intruder Detection
- CCTV
- ANPR
- Fire Detection
- Service & Maintenance
- Integrated Security Systems
In 2019 we started working with ClearView on their new website. Since then we have actively been working to improve their presence in search with both SEO and PPC campaigns. In keeping with the new corporate image we developed, we have undertaken various design projects including; news articles, social media graphics and more.
Logo Creation
Our logo design process with ClearView Communications consisted of various stages. An initial discovery process ensures we understand your business goals. How do you want to be perceived by your target market? What type of corporate image would you like to achieve?
When we undertake research for ideas and inspiration, we then draw up some initial concepts for consideration. Once we have have presented our concepts, we undertake a detailed walkthrough of our design considerations explaining the thought behind the designs. Adjusting the concepts accordingly, we provide a final logo for approval.
To create this logo, we designed it in Adobe Illustrator using Vector Graphics. Vector designs allow us to build works of art and functional graphics to any size without ruining the quality of image and resolution.
Website Design
A great way to get additional exposure for your business is to provide a showcase of popular services, information about the company and all the contact information you would need. Popular elements include galleries of work, news sections and simple contact / booking forms. These are some of the common features that we include throughout our website design process.
What makes a great website? Beyond clean code and a considerate responsive design, content! Good, relevant images and video are great elements to add to your website and really make a difference.
ClearView had a large catalog of relevant images of their work. This enabled our graphic designers to create some attractive page headings showcasing the best of their work.
SEO & PPC
After developing ClearView’s new site, we started to work on the SEO & PPC campaigns. Driving additional traffic for a variety of valuable search terms. Moreover, we completed extensive on site optimisation to make it as easy as possible to crawl the site for valuable content.
In addition, we continue to work on extending ClearView’s organic reach by external link building on high DA websites and improving their rank for keywords with professional copywriting services.
To supplement the organic SEO we created a comprehensive PPC campaign. Over time we have run multiple experiments to see what keywords produce the highest quality leads. Although the security industry in general is extremely competitive in PPC search, there has been some great additional exposure for the company.
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Rd Design offers everything your business needs in a digital world: website design & development, content & campaign strategy, responsive website design, brand development, logo design, graphic design, search engine optimisation, managed pay per click campaigns and social media management.
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