Arc Systems

IT Support Specialists

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Client

Arc Systems

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Location

Basildon, Essex

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Customer Since

2018

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Project Duration

Ongoing

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Work completed

Website Design – Web Development – Graphic Design – SEO – PPC – Vehicle Graphics

Client Summary

Arc Systems have been providing expert support for businesses across Essex & London since 1992, with the primary focus on customer satisfaction and exceptional service levels. We offer a wide range of Managed Services including IT Support, Managed Security, Managed Backup and Cloud Solutions.

In 2018 we started working with Arc on their new website. Since then we have actively been working to improve their presence in search with both SEO and PPC campaigns. In keeping with the new corporate image we developed, we have undertaken various design projects including; leaflet design, social media graphics and vehicle graphics.

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Website Design

Rd Design built a flexible and robust bespoke WordPress site for Arc systems back in 2018/19. Advanced post attribution allows articles of specific categories to display where they are most relevant throughout the site. Once launched we met with Arc regularly to assess the performance of the site. Understanding user behaviour and demonstrating effective solutions to deliver key content to niche traffic.

The current website has been active for 18 months and we are currently working on the second phase of the website development. Concentrating on the key areas of the business and honing in on the content most important to their users. Communicating in a clear way with the introduction of additional video content to provide further transparency on the IT Support services offered.

Websites

Graphic Design

Using a combination of Photoshop and Illustrator our designers have created some stunning marketing materials for Arc Systems. Communicating their message in a clear and concise way. Design for print is one of our specialties, working with our clients to create marketing materials that stand out.

We work with a variety of lithographic and digital printing companies across Essex and East Anglia to produce professionally finished artwork. Due to the economies of scale we benefit from, you will often achieve a better price going through us rather than approaching a printer direct.

Graphics

SEO & PPC

After developing a new site, we started work on the SEO & PPC campaigns. Driving additional traffic for a variety of valuable search terms. We completed extensive on site optimisation to make it as easy as possible to crawl the site for valuable content. We continue to work on extending Arc’s organic reach by external link building on high DA websites and improving thier rank for keywords with professional copywriting services.

To supplement the organic SEO we created a comprehensive PPC campaign. Over time we have run multiple experiments to see what keywords produce the highest quality leads. Although IT industry in general is extremely competitive in PPC search, there has been some great additional exposure for the company. Yielding clients that will continue to use Arc’s services for years to come.

Digital Marketing

Vehicle Graphics

We were very happy with the end result of Arc’s vehicle graphics. Recognising the importance of advertising on the move, Arc wanted to produce a very eye-catching design for one of their service vehicles.

The end result was a moving advertisement that promotes the key services and increases the brand awareness of the business locally.

Vehicle Graphics

Exhibition Display

Regularly attending various industry relevant exhibitions and business events across the south east we designed a marketing stand for Arc in the style of their new corporate image. Along with a roller banner this ensured not only you didn’t miss them at the event but that you were fully informed about the services they provide.