Alexander Cleghorn
Bespoke furniture and wood panel production
Client
Alexander Cleghorn
Location
Tiptree, Essex
Customer Since
2019
Project Duration
Ongoing
Work completed
Client Summary
Alexander Cleghorn are a leading UK-based manufacturer focused on high quality panel production and bespoke furniture.
They specialise in tailor made MDF, plywood, melamine & laminated panel products. They manufacture bespoke furniture components to their client’s individual specifications and need, whether they are for one piece or one million.
Website Design & Development
We transformed Alexander Cleghorn’s website into a more modern and professional looking website. Fully responsive to all device sizes, the website created for Alexander Cleghorn ticks all the boxes; clear calls to action, great imagery, easy to use CMS and everything your customers need to know at the click of a button.
Brand & Logo Design Refresh
Part of our logo process with Alexander Cleghorn involved refreshing and upgrading their logo in order to comply with their brand new and modern looking website.
As you can identify from the Before and After example to the right, we made slight adjustments consisting of the font type, colours and general element changes to make it look modernised and effective.
SEO
By creating and developing more of a modern and professional looking website, we produced an effective SEO strategy to implement to their website and channels so that they will rank on the No.1 page of Google.
We took into account Alexander Cleghorn’s target location and current online presence and created quality content. In our ongoing monitoring of their online presence, we are able to adjust their strategy in order to receive the best results. By re-evaluating Alexander Cleghorn’s competitors and keywords regularly, we are able to adapt to any changes in the wood panel production market.
PPC (Google Ads)
Once we had the initial discussion with Alexander Cleghorn about what they are wanting to achieve with their digital marketing, and more specifically paid advertising, we undertook some industry specific research to select the best keywords and ad types for them.
After undergoing industry specific keyword research, we built a bespoke campaign for Alexander Cleghorn which we then monitor and feedback on a regular basis to generally optimise results.
Social Media Management
Having a captive audience is a very powerful marketing opportunity. For Alexander Cleghorn, they had no social media online presence whatsoever. Therefore, after conduction a social media audit, we created social accounts including:
Facebook, Twitter, Instagram & LinkedIn
After the initial creation of these accounts, we then monitor and create a range of content to publish across these channels in order to build brand awareness and grow organically.
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Rd Design offers everything your business needs in a digital world: website design & development, content & campaign strategy, responsive website design, brand development, logo design, graphic design, search engine optimisation, managed pay per click campaigns and social media management.
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